GatoNegro, recognized as one of the world’s most powerful wine brands, celebrates and supports diversity in all its forms. For PRIDE 2022, Affinity Creative Group is thrilled to bring GatoNegro’s message of positivity, acceptance, and inclusion to the world through its #ShowYourPride omnichannel campaign.
Affinity curated a lifestyle-focused photo and video shoot to create content for the microsite, paid social advertisements, and retail activation.
Emphasizing the confidence one receives from a new wardrobe, the freedom of self-expression, and GatoNegro’s vibrant brand personality, the content expresses the empowering and welcoming “Show Your Pride” campaign theme and promotes sweepstakes entries.
GatoNegro's campaign sweepstakes offers consumers the chance to “Glow Up” their wardrobe with a $5,000 prize to spend on a new wardrobe, and a consultation with a PURRR-sonal stylist.
