To promote a new Lenovo and Intel partnership, we produced an interactive performance with the Jonas Brothers—celebrating the creative potential of Lenovo Yoga laptops that are powered by Intel’s Evo platform. COVID lockdowns spawned many virtual events so, to stand out, we made this concert about the fans. During the live event, viewers voted on the setlist via comments, trigger on-stage visual effects through hashtags, and switch between cameras. Afterwards, attendees unlocked digital mementos to share their experience. The experience trended on Twitter—racking up a whopping 173k live viewers and reaching an estimated 4m people.

Client: Lenovo
Production: MediaMonks