T H E B O D Y S H O P – N O R D I C C A M P A I G N
How do we love ourselves unconditionally when we have constant pressure to be flawless? Body Shop Leading lights are part of a movement that shapes our future.
The “Leading lights” campaign gives space for a unique selection of people with the purpose to inspire young adults to become more confident and kind to themselves. The idea is that the leading light is sharing tools and knowledge on how to navigate in modern society in a fun and easy way.
We helped The Body Shop with the cross-channel campaign to execute the vision.
Photo/cinematographer: Michael Tomescu
Art Director: Liss Lord (me)
Direction: Johannes Stenberg
Assistant: Erik Stenberg
Creative direction: The Body Shop
