The Foremost is a premium travel agency, focused on luxury holidays and first-class service. The business was founded as an opportunity to create an agency that caters specifically to indulgent globe-trotting, and inspired by the feeling of going all out when a well-deserved holiday finally arrives.
The company aimed to break the mould of well established but old-fashioned ‘once in a lifetime travel’ agencies, with the goal of establishing long-term (and meaningful) relationships with like-minded customers - to be the go-to agency whenever their wanderlust kicks in. For this, we needed to create a brand that looks and acts the part as a modern, fun, upscale travel agency.
In order to achieve this, we created a moodboard with a healthy mix of modern and classic, with a playful twist on the vintage airline aesthetic. With that in mind, we wanted to exude a sense of exclusivity to reflect the premium nature of the business. This was achieved by pairing a light-hearted composition, exclusive-feeling art direction and a classic colour palette.
