Design of the graphic dressing of the two editions for Automobili Lamborghini, of the clima bottle and of the travel tumbler of 24Bottles.

The aim of the project was to devise a pattern and to identify the finishes of the products, in order to identify the correct mood and transmit the DNA Lamborghini in a brand extension project.

The pattern used for the first edition is inspired by the livery of the Lamborghini Aventador SVJ which conquered the absolute record of the Nürburgring among production cars in 2018.

The second edition instead has a pattern made up of hexagons: a recurring graphic element in the Lamborghini world. The play between the colors of the design and the reflections of the material helps to create a dynamic effect that seems to animate the pattern itself.

Client: Automobili Lamborghini

Photo: Courtesy of the Lamborghini website