Angus 6 is a premium beef brand that sells only Australian beef . It has not officially launched into the market yet. However, Angus 6 received positive attention from selling a limited edition of the New Year's gift set in South Korea. The pre-ordering system allowed them to prepare the finest beef beforehand. The New Year's gift set was produced in the limited edition of 100. 

 

We worked with our client from setting the concept of the brand, package design, catalog design, and for the website design as well. The concept behind this brand was "The Great Inheritance," to emphasize the great nature of Australia. We wanted to give exquisite high quality brand look by using strong black and white color palette, and spare use of beefy red. The traditional serif typeface (both English and Korean) adds authentic look to the brand as well.