Campbell's Soup
Campbell's soup has been around for a while, and it is one of the most popular condensed soups out there right now with more brands producing these soups. The goal of this project was to simply solve a design problem. That problem is the fact that shoppers cannot find the correct soup instantaneously just by browsing shelf because all of their soups in the soup section blend in with one another. You either find your soup right away because you know where it should be or you are stuck searching for one single can for a while. I aimed to solve this problem by redesigning the Campbell's soup can label.
The Concept
Solving their packaging issue is completely necessary for people who want to rush in and rush out of stores with their grocery products. I had to find a way to redo the label while keeping the important part of the brand intact. More than likely, people don't want to stand in an aisle trying to find the soup they are looking for. Shoppers should be able to instantly find what they are looking for.
During the planning stage of the design for these new soup can labels, pictures of the food product are necessary for ease of searching while a person is shopping. I decided that the award logo they had on their original can could probably be taken off as shoppers like me don't necessarily notice it. While it is a cool feature to have on their can, I believed an actual photo of their soup could replace that in the center of the can label. There were a couple of other elements of the original design next to the word, Soup, that felt unnecessary. I streamlined this label the best that I could while solving the issue that had me searching the shelves in the store longer.
