After two decades of activity, the newly renamed Istrian University of Applied Sciences wanted to cultivate a strong regional identity based on the traditional colors and symbols of Istria.
The logo with a white billy goat on a field of blue and green riffs on the official flag of the Region of Istria, but I interpreted the traditional elements in a contemporary way to attract the attention of a young target audience: future students. The triangle in the logo and the triangular pattern is inspired by the characteristic shape of the Istrian peninsula, and the blue square symbolizes the Adriatic sea.
I also designed the first version of the website which has since been updated, but the main brand identity elements and graphics remained in use.
