The starting point was the premise: “What if, with the celebration of the 50th anniversary of the 25th of April and Democracy, we could manage to create an identity that is unifying and with which everyone can identify?”
An identity that respects all identities, trends and ideologies of these 50 years of Democracy and that projects the celebration of the 25th of April towards a more plural, integrative and inclusive future.
An identity that demonstrates that we are celebrating twice - the 50th anniversary of the 25th of April and the 50th anniversary of Democracy - and that what multiplies us is stronger than what divides us.
With a shape inspired by the dynamics of posters and murals that define the democratic political communication after the 25th of April, and which celebrates the relevance of politics.
50X2 = The right account to include everyone in this celebration
X2 = 50 years of April 25th and 50 years of Democracy.
An icon of plurality that only democracy has guaranteed us.
The X as a multiplier of the democratic effect and as a symbol of the vote, one of the greatest achievements of the 25th of April.