Travel Campaign to Rome
All campaigns must be designed with unity to each piece as each of these pieces form and tell a story together. Rome, Italy is one of the most beautiful places on Earth. What a better place to choose than any other? I know you are thinking of a beach somewhere in the world when you are thinking of a getaway vacation. Sure a beach would be a nice vacation, but most people already have been to a beach. The beach idea is cliché. One of the most historic cities in the world sounds way better.
The aim of this project was to create a beautiful and unified campaign with social media posts, a landing page for a website, and a bus stop poster that people would see often. A creative brief was created for this campaign to target audiences and to determine success within the campaign. This campaign's target audience is directed to the youth of our world today. Travel while you're young. That's the idea we are seeking. Traveling while you are young is important for your understanding of the world and different places. Learning about different countries is awesome, but it's much better to figure that out for yourself. It's an experience like no other!
The Concept
The idea or the concept of this campaign piece was to send a compelling message to your targeted audience to capture their attention. I know the generation is always moving, so I needed a very strong message to get my point across in this campaign. Travel while you're young or also travel young, as seen in the bus poster as a doubled meaning, became that compelling message.
Designing, after I figured out my compelling message, was a piece of cake. I knew exactly what I wanted when my sketches were completed. I chose my best sketches and moved them to the computer. I was able to unify all of the content together using a gradient overlay and a common viewing theme of all of the landmarks. The view of all of these places gives an epic scene to take everything in from around you. Now with my concept in mind, I would like you to think of yourself younger seeing this campaign. What is going through your mind?
The Process & Story
I started off with some light research into many different popular traveling destinations. Halfway through my research, I knew I shouldn't choose a state that I have been to before in the United States. It dawned on me that I had to choose the only country I have been to outside of my home. That's where the idea of traveling while you're young was born from. I had traveled to Italy by myself when I was nineteen to meet up with my significant other and her family. I had to pass through Ireland first for a connecting flight, so I am not sure I could count that as my first actual traveled country outside of the United States. I had an amazing feeling that I could execute this idea effectively because traveling young is important for individuals to grow.
As I just stated, traveling while you're young became my connecting and compelling message for this unified campaign piece. Though, I didn't start with this message. While attempting to think of another message to use, I thought of connecting all of my work to all of the popular landmarks with a path that lined up towards them. That path sort of changed, but I subconsciously created that exact first thought I had come up with in the beginning with this campaign. And I think it turned out exceptionally well with the layout of the typographical content.
Travel while you're still young! It is such an amazing experience even if you don't quite know the language of the country you are visiting. And take every opportunity given to you because you never know when you'll get another chance.
