Connecting the Dots / Hijacking Typography
T Y P O G R A P H I C P U B L I C A T I O N
Karen Schiff's visual essay, "Connecting the Dots / Hijacking Typography", discusses the nuances of language and poetry, questioning where meaning originates from in a text.
Detailing the fundamentals of typography in design, this publication uses expressive type to explores her ideas.
Schiff raises ideas around "abstracting imagery from words" and "destroying meaning to make meaning". Good design should be invisible and enhance the meaning of the text — so what happens when we subvert these fundamentals?
The text details the fundamentals of typography — these fundamentals are subverted both literally and figuratively.
Printed on acetate, Helvetica — arguably the most renowned typeface used by designers — destroys the underlying text, yet simultaneously works to convey its meaning.
