Every jangueo has someone who is the soul of the party. With his rhymes and lively music, Sech will put all the viewers of The Tonight Show Starring Jimmy Fallon to go hasta 'bajo with Sal y Perrea.
Our objective was to create a fun and memorable concept for Sech's first solo performance on The Tonight Show of the viral Tik Tok song, Sal y Perrea, a song about forgetting your sorrows and living life.
Watching the performance, we will see different references to the album's concept, visual and dynamic storytelling behind the song's lyrics, and, of course, some perreo.
Watch the performance below!
Art Director: Natasha A. Pérez
Copywriter: Kevin del Pilar
Copywriter: Kevin del Pilar
Content Creator: Javier Rodríguez
Account Executive: Natalia Nieto
Account Executive: Natalia Nieto
Buena Vibra Group
