Sech "42" | Album Launch

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On 42, Sech reconnects with his Panamanian roots and idols. His main inspiration came from the legendary pitcher Mariano Rivera, who reached the Major Leagues and used the #42. The album represents how Sech felt he had also reached the Major Leagues in the urban and music industries.

The album cover was designed by illustrator Joshua Vides, best known for his black & white pop-art style and his use of baseball elements in his designs.

After obtaining these references, we started working on the album launch campaign. The campaign was praised by artists such as J Balvin, Rauw Alejandro, Myke Towers, and Bad Bunny.

STUNT:

We wanted to let everyone know what this album was made of. And how better than through one of the most important commercial channels in history?

With the help of Cool Shit, we built a giant inflatable baseball that crossed the Panama Canal.

CARE PACKAGE:

We created a care package for Sech's celebrity friends to attract new fans. We visualized a baseball card, vinyl picture disc, baseball, jersey, and a lyric journal with a special note from Sech.