ALIGMA is a brand focusing on dietary supplements. They produce food supplements such as Spirulina supplements by using microalgae as the main ingredient to elevate the importance of nutritional food for humankind and animals.

We thought about how to capture the brand goals of “to elevate” in a design that consumers can relate to. Influenced by the belief in an organic lifestyle, we choose to have a versatile design yet still wrapped in simplicity. At the bottom of the design, the hint of organic touch is portrayed as curvy shape and line which helps the design to look organic.