The demand for plant-based and organic food is currently rising everywhere around the world. Organic farming creates healthy soil, therefore creating a healthy environment. That is what we're vouching for. To protect the environment, and our product 'Beyond' is here to do so.
The Logotype is a playful yet elegant serif. It teases your eyes with it's curves yet still able to maintain it's classy compsure. Bright and vibrant popping colors are used in the branding and added with organic line arts to enhance the brand's visual playfulness.
The design is how the nuances of the experience Beyond want to present, and that is fun and approachable. The graphic elements are used to beautify the appearance of the brand, especially in its visual identity, including its posters and social media designs.
