Essence, positioning, brand, and visual and verbal identity systems for the platform specialized in making real estate business a lighter and happier experience.
Launched in 2018, Vivalisto exists to simplify real estate transactions and get processes, formalities, and paperwork in front of the way. By taking on the bureaucracy, the company facilitates connections, creates an ecosystem for growth, and leaves the best part to brokers and clients: strengthening relationships, closing deals, and celebrating.
CHALLENGES
Buying and selling a property should be a pleasurable experience from start to finish. On one side, someone plans for what life might be like in a new space. On the other side, another person opens the doors for this space and makes these plans more concrete. Exciting, no? But the reality is a little more complicated.
In this project, we learned about the real estate universe, realizing that, between dream and realization, there are several time-consuming processes and tiresome paperwork. That is where Vivalisto comes in.
The first step was to uncover the brand essence and identify its three pillars: simpler processes, closer people, and happier experiences.
We understood that the brand is capable of transforming the bureaucratic routine of brokers and clients, making everything simpler and lighter. So, we arrived at the positioning: "Long live the good part of the real estate world," presenting a new reality to the market, where it is possible to enjoy the good things, such as trust, conversation, and new beginnings of great stories.
CREDITS
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Papanapa
Creative Direction: Gustavo Garcia
Designer: Isabella Mello
Motion: Gustavo Kone
Positioning & Verbal Identity: Renata Monteiro (Criatexto)
SYSTEM
In the next step, we entered Vivalisto's verbal universe. Here we defined the brand personality as optimistic and sophisticated, combined with an inviting and problem-solving tone of voice.
The visual language projects the company to a new, more emotional, and calm environment. The new logo, for example, conveys confidence in a simple and more welcoming way.
RESULT
To rethink the brand essence was fundamental for Vivalisto to see its future clearly and build a distinct personality.
Today, the company has the strength and consistency needed to imagine, revolutionize and celebrate the good side of real estate all the time.
