Vettä; meaning water, is an established Finnish fishing brand that's looking to take a dive deep into the international fishing and angling supplies market. Contemporary, sustainable and affordable are the 3 pillars that keep Vettä floating above the rest. The task was to align Vettä's visual presence with their pillars, whilst appealing to their target audience across the globe. 

"In Finland, 91% of current fishing participants started fishing during childhood, we aim to capture the market that take fishing throughout their lives from ages 22 to 66. Fishing can become an expensive sport, and we aim to always keep it affordable for every household."