LG wants to create conversations around individuals who have switched 
careers — or are in their "Second Act" professionally. So they reached out to see how I could utilize LG technology in telling my Second Act story through my lettering and storytelling.

​​​​​​​Concept:
I want to corporate the product name "GRAM" into a popular short phrase, so it is memorable for people, especially with millennials.

People often say, "___ is my JAM."

For this campaign, it can be "Productivity is my GRAM."
The phrase is punny and has a fun vibe. 
It also emphasizes that the GRAM makes productivity possible.