TNS Nano is an awarded Brazilian startup that offers chemical solutions for the chemical, agro and care industry, combining scientific knowledge and strategic vision to innovate collaboratively with customers. They believe that they are capable of driving good transformations in the world working side by side with their clients .
CHALLENGE
In this project, a misalignment of purpose and image was faced. TNS Nano has built an impeccable attitude around the concept of innovation. However, its visual communication seemed to belong to an old-fashioned and very traditional company. Our challenge was to unite and contemplate the real personality of the brand and its values. Creating a modern Visual Identity that is more aligned with the brand's culture.
SOLUTION
Being at the customer's side on a daily basis and solving challenges quickly is a big challenge for the Chemical Industries, which are very traditional. But for TSN Nano, that was never an issue. Another point is that the union between chemistry and business is strong in the company's DNA, which was formed by two very experienced founders. Together, they manage to merge all scientific and technical knowledge, with business and entrepreneurship vision. By identifying the company's main values, we were able to build a whole visual system based on this narrative.
In this project, a misalignment of purpose and image was faced. TNS Nano has built an impeccable attitude around the concept of innovation. However, its visual communication seemed to belong to an old-fashioned and very traditional company. Our challenge was to unite and contemplate the real personality of the brand and its values. Creating a modern Visual Identity that is more aligned with the brand's culture.
SOLUTION
Being at the customer's side on a daily basis and solving challenges quickly is a big challenge for the Chemical Industries, which are very traditional. But for TSN Nano, that was never an issue. Another point is that the union between chemistry and business is strong in the company's DNA, which was formed by two very experienced founders. Together, they manage to merge all scientific and technical knowledge, with business and entrepreneurship vision. By identifying the company's main values, we were able to build a whole visual system based on this narrative.
THE BRAND
The TNS Nano logo was designed with a geometric and sans serif typography. The use of the lower case makes the brand more friendly and accessible. While the arrangement of characters in different proportions brings movement and flexibility. Supporting the logo, the symbol was built as a moving line that, by expanding and shifting, reinforces the company's trajectory and evolution. The change of plan shows the idea of a new step, a new step towards growth and innovation.
THANK YOU!
@braddadesign
www.bradda.com.br
contato@bradda.com.br
@braddadesign
www.bradda.com.br
contato@bradda.com.br
