Comprehensive marketing makeover for couture atelier Angelo Lambrou.
Angelo Lambrou is a couture atelier in New York’s East Village, creating custom wedding gowns, evening gowns and cocktail dresses which are all crafted by hand right here in New York City.
We were hired to refresh all of their marketing efforts, from redesigning their web site to building stronger social media connections. We took it a step further, revamping their back-end operations to streamline their information management so they can have more time to focus on their clientele.
From our client:
After searching to find ways to better expose my brand, I came across Motherhaus. I was specifically looking for a company that understood the challenges faced by small creative businesses today. We have a personable and intimate relationship with our clients, so it only made sense for us to find a partner who shares the same perspective.
Kevin took the time to listen and fully understand our concerns, our operations, our history, and our goals for the future. He came up with comprehensive solutions that reflect our brand and aesthetics, and we are already seeing positive results.
Kevin’s patience, passion and creative skills are what make Motherhaus truly special.
—Angelo Lambrou, owner of Angelo Lambrou
Responsive Web Site
Desktop Homepage
Desktop Homepage
Responsive to User Device
Our first mission was to improve Angelo Lambrou’s online presence by redesigning their web site.
New responsive design that reconfigures to fit the dimensions of any customer’s device
Optimized for fast loading
Tagged and coded for Search Engine Optimization
Integrated with Customer Relationship Management (CRM) and Email Marketing systems
We also edited and retouched the site’s photography and edited the site’s copy to incorporate keywords for SEO.
New responsive design that reconfigures to fit the dimensions of any customer’s device
Optimized for fast loading
Tagged and coded for Search Engine Optimization
Integrated with Customer Relationship Management (CRM) and Email Marketing systems
We also edited and retouched the site’s photography and edited the site’s copy to incorporate keywords for SEO.
Email Marketing
Holiday 2013 Campaign
Once the site was complete, we cleaned up Angelo Lambrou’s mailing lists and integrated their email marketing service—Constant Contact—with a new Customer Relationship Management system: Zoho CRM.
We now build and manage their email campaigns, using responsive templates that work for all devices.
For their Holiday 2013 email, we created a stylized image (shown at the right) by photographing thier famous store window and manipulating it to give it an oil painting effect, playing off the idea that Angelo Lambrou’s gowns are works of art.
Traditional Marketing
For the bridal market, print media is still important. Publications like New York Magazine continue to generate a substantial number of leads.
Now that we handle all of Angelo Lambrou’s advertising creative, we can assure that the ads meet publication specifications and deadlines.
We also manage their media calendar so we can see that all placements sync with the overall media strategy.
Local Marketing
To improve their local marketing efforts, we’ve cleaned up their listings on local directories so that all information is consistent. This is very important, as search engines scour local directories for local search and consistent content improves one’s rankings.
We also had Angelo Lambrou join NearSay, a local newswire, for sharing articles, events and deals. Because of its size, NearSay postings usually show up very high on search engine results, giving us much higher exposure.
We are also building profiles on Angelo Lambrou’s competitors and their marketing efforts to learn how we can improve exposure.
Relationships with related vendors and bloggers are also very important for referrals and we are establishing a network of linked resources such as jewelry designers, venues, photographers, invitation designers, hair stylists, makeup artists, and florists.
Social Media
Facebook Business Page
Google Plus Business Page
Twitter Page
To improve their online exposure, we’ve begun updating and expanding their social media presence, establishing brand consistency and improving the quality of their posts with better research into topics relevant to their brides and to their image.
We also introduced new posting dashboard tools to make it easier to stay on top of their followers and enable faster posting from any device or location.
Here are links to some of the social media we manage:
iPad Implementation
iPad as In-house Tool
By adding an iPad to the front-of-house, Angelo and his staff are now able access Zoho at any time to update customer profiles and add specifications directly into the system, as well as process all payment transactions elegantly and paperlessly.
The iPad also serves as a handy portfolio to show customers Angelo Lambrou’s collections, photos of previous brides in their gowns, news and magazine articles, and videos.
Customer Relationship Management
Zoho CRM
Angelo Lambrou had been using a combination of Excel spreadsheets, handwritten forms, various calendars and a third-party appointment service to manage their business. There was a lot of duplication and time involved to keep everything in line.
To help their business run more smoothly, we streamlined their systems by implementing Customer Relationship Management (CRM) software—Zoho CRM—to handle almost all of their back-of-house operations in one user-friendly interface.
Zoho CRM now keeps track of all leads and contacts, manages appointments, and schedules tasks like reminder calls and follow-ups. It also integrates with both the web site contact form and their email marketing service, as well as Google Calendar.
