GMM News is an independent news agency under GMM Grammy Group. It broadcasts on TV channel GMM25, a digital terrestrial TV channel in Thailand targeting the new generation, urban people, and those with modern lifestyles.
The vertical logo will be the primary logo, while the horizontal logo will be the secondary logo.
The design principle retains the DNA of GMM Grammy and GMM25 by incorporating elements from both logos, such as the screen frame element and the letter stencil of GMM25.
Context
Previously, GMM News functioned as a news program utilizing the same news source as One News, which airs on GMM One Channel. Both entities operate under GMM Grammy. Notably, GMM News lacked its own editorial team, relying solely on its dedicated news anchors.
Currently, GMM News is embarking on a process of establishing itself as an independent news agency. This includes the formation of its own editorial team, marking the beginning of a rebranding initiative. The goal of this rebranding effort is to cultivate a unique identity that effectively conveys the "independence" that defines the new era of GMM News. Additionally, it aims to shed its "old image" and transform into a news agency that resonates effectively with its target audience – the new generation.
Strategy
Sharpen the brand's personality to achieve a distinct and relatable identity for the new generation. This will be reflected in the news anchors' attire, which will be modern, stylish, and reflect a progressive approach to storytelling.
Solution
To convey the image of an independent news agency, the rebranding will utilize:
- Logos: Modern and distinctive logos.
- Color scheme: A modern and appealing color palette.
- Studio environment: A flexible semi-formal studio setting.
- Motion graphics: Simplified and contemporary motion graphics techniques.
Our design approach is centered on a multi-brand architecture. We prioritize building a strong core brand with a few key rules to foster brand loyalty. However, we will maintain flexibility in defining sub-brand identities in the future, based on marketing needs.
GMM News serves as the umbrella brand for our news agency. The news programs under GMM News are divided into three periods, each with the "GMM News" logo attached at the end to denote ownership. For example, "เช้าวันนี้ GMM News" (This Morning GMM News), "เที่ยงวันนี้ GMM News" (This Afternoon GMM News), and "เย็นวันนี้ GMM News" (This Evening GMM News). However, the names of individual news sections within these programs can be named independently to allow for marketing flexibility.
Graphic On-Screen Layout Design
The graphic on-screen layout design will convey the identity of an independent news agency through the following elements:
- Logos: Modern and distinctive logos.
- Color scheme: A modern and appealing color palette.
- Studio environment: A flexible semi-formal studio setting.
- Motion graphics: Simplified and contemporary motion graphics techniques.
The overall design will be created with the target audience in mind, ensuring that it resonates with their lifestyle and preferences. At the same time, the design will prioritize sustainability and timelessness, ensuring that it remains effective for years to come.
Online Video Guideline
Online videos are a key component of GMM News' content strategy. These videos serve to present news and information to viewers in a dynamic and engaging way. These guidelines outline the key principles that should be followed when producing online videos for GMM News.
Principles
1. Clarity and Accuracy Online videos should be clear, concise, and accurate. The information presented should be easy to understand and free of errors.
2. Engagement Online videos should be engaging and interesting. Creative storytelling and visuals should be used to capture viewers' attention and keep them engaged.
3. Branding Online videos should be consistent with the overall GMM News brand identity. The same logos, colors, and fonts should be used as in other GMM News media.
4. Accessibility Online videos should be accessible to all viewers. Captions and transcripts should be provided for viewers who are deaf or hard of hearing.
5. Sustainability Online videos should be sustainable. They should be designed in a way that can be updated and refreshed as needed.
These guidelines provide a framework for producing high-quality online videos that are consistent with GMM News' brand and mission. By following these principles, GMM News can ensure that its online videos are effective in reaching and engaging its target audience.
Our templates allow you to produce a single job in two different aspect ratios.
Visual Expression
The screen frame element is used as a visual expression for brand recognition. It creates a simple, modern, and memorable image.
