The impetus behind the establishment of J-Hub was Hong Kong Jewelry Manufacturers' Association (HKJMA) determination to preserve the jewelry manufacturing industry's heritage of exquisite craftsmanship and inspire unique design ideas. J-Hub also emphasizes on the fusion of new ideas and advanced craftsmanship techniques to promote the renaissance of jewellery manufacturing, and to explore new models and opportunities for the future development of the industry, so as to further enhance and promote Hong Kong's reputation as an international jewelry centre.

J-HUB aspires to become a cradle for the next generation of the jewelry manufacturing industry and to lead the industry into the future. In line with this goal, J-HUB will provide state-of-the-art facilities and a range of services to help nurture newcomers and support start-ups.