REG.Meditation

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Backstory: The beginning of the Covid-19 pandemic caused many anxious and negative emotions. More than ever, users needed to learn how to relax, isolate themselves from the media, be in harmony with themselves, the world around them and concentrate on the important things. REG.RU, despite any changes, continued to work and is always ready to support users both morally and by providing reliable and up-to-date services.

Production: Affirmation is a term from psychosomatics. This is a short phrase that, when repeated repeatedly, fixes a certain attitude in the subconscious of a person, contributing to the improvement of the psycho-emotional background and stimulating positive changes in life.

It was decided that the main message of REG.Meditation — taking care of the peace and mental balance of users, getting rid of stress.

For help in writing a script for affermations, we went to our colleagues from other departments: development, sales, HR, and others. Which helped to find the necessary proposals specific exclusively to the audience for which the affermation was made.

The text of the script "Meditation for developers. Peace, productivity, abundance":

REG.RU invites you to leave your workplace and stay where you can relax.

Close your eyes and start programming yourself for happiness.

Repeat the phrases after me:

My life is simple and clear, like a linear flow execution, but deep as recursion.

I am ready for any mistakes, because I have configured the rollback of migrations.

My code is clean like Bob Martin's and doesn't smell anything.

I can instantly come up with a good name for any variable.

I am completely in control of myself and have not used goto for many years.

My mind has no limits.

I can easily recognize the difference between monads and functors.

If, of course, I want to.

I am equally tolerant of those who use tabs or spaces.

Take a deep breath, feel the hardness of your hard skills and the softness of soft skills.

Exhale!

Repeat affirmations daily to consolidate the result. Stay calm in any situation
and be productive.

The text of the script "Meditation for remote workers. Harmony, attracting wealth and good luck":

REG.RU invites you to leave your workplace. Wait a minute.

You're already on the remote. There's a workplace everywhere.

Take a comfortable position, together we will tune in to productive remote work.

Close your eyes and repeat the phrases after me:

I have a huge strength that helps me not to go to the refrigerator every hour and don't be distracted by the cat every 10 minutes.

The universe is kind to me and the family does not bother with requests
to go to the store for buckwheat.

Nothing can affect the mode of my existence, even the coronavirus, because I self-isolated.

I believe in the stability of my Internet provider, since I don't have a backup.

I am filled with positivity and energy of life, because I don't have to use public transport every day.

I control my webcam during calls and colleagues will never know what kind of pajamas I have.

Exhale!

Repeat the affirmation daily, in order for remote work to be effective, bring pleasure and a decent salary.

The text of the script "Meditation for the Internet user. Affirmations for every day":

REG.RU invites you to stay where you can relax. Forget about what is happening around,

catch the soothing waves. Feel the languor that spreads throughout your body.

Close your eyes and repeat the phrases after me:
I am a magnet for light, joy and pleasant comments on social networks.

I am not afraid of economic and personal crises.

I believe that my abilities and deeds – it's a gift to the world.

Every post, every message, even vocal, carries creation.

There is a great power in me that helps me get in recommendations only positive content.

All the doors open in front of me, all the blogs, secret chats and closed groups.

Where I go, there are no toxic people and haters

Take a deep breath.

You're almost there.

With this attitude, any events will be just noise on the street for you, which can always be eliminated by closing the window

Exhale!

Repeat the affirmation daily to consolidate the effect and be in a creative media field.

The text of the script "Meditation for domainers. Calmness, success, attracting abundance":

REG.RU invites you to leave your workplace and stay there where you can relax. Close your eyes and start filling yourself with peace and happiness step by step, as lot by lot you fill your domainer portfolio.

Repeat the phrases after me:

I have only top domains in my portfolio.

The value of my portfolio is increasing.

The traffic to my domains is growing, my portfolio is becoming self-supporting.

Every day buyers come to me for domains.

The ends buy my lots at the appointed price without haggling.

Among the domains that are being released, I intercept the best at the lowest rates.

The claims of the copyright holders bypass me.

I will survive any crisis, because the domain a universal, valuable and necessary product for everyone.

Exhale!

Repeat the affirmation daily to consolidate the result be a successful domainer and stay calm in any situation.

The text of the script "Meditation for a businessman. Successful business and cash flow":

REG.RU invites you to leave your workplace and stay where you can relax. Together we will bring your mental health and business to prosperity.

Close your eyes and repeat the phrases after me:

My business is not afraid of coronavirus, DDoS attacks, changes in the economic situation.

I am reliable and stable, like hosting and servers REG.RU.

I extended the domain, set up backups, updated the CMS or at least asked
the site administrator about it.

It fills me with energy and stability.

I have installed an SSL certificate and search engines are taking my site into their arms and they respond with an issue in the top.

My contextual advertising attracts the burning eyes of customers.

I am surrounded by reliable partners and suppliers who take on tasks and projects.

My website brings harmony and prosperity.

Exhale!

Repeat the affirmation daily, to consolidate the result, calmly and carefully conduct business to success.

Graphics: a visual in the style of hypnotizing affirmations was made for the video. Adobe After Effects was used in the work.

In the binary code that is behind the character in the video, encrypted word "REG.RU"

Website: A special website was created for the project, to which users came to get peace and tranquility.

Result:

The creative received a WOW effect, which is confirmed “at the start” by a large number of live responses, virality and the coefficient of free interrogations.

The creative has a fast maturation into conversion, which is confirmed by a high CTR, ROAS and low CAC compared to other creatives.

Based on the data obtained, it was concluded that by solving customer pain / helping in difficult situations / etc., you can get a wow effect that brings a big profit to the company.

CTR growth by 205%
ROAS last-click 200+%
Assisted ROAS post-view jump by 1500+%
CAC in video ads fell by 83%

Awards: the project "REG.Meditation" received the bronze of the MIXX Russia Awards competition. The award was awarded in the category "Communication Channels" and the nomination "Black Swan Transformation" (the most effective transformation of the brand's communication strategy in an unforeseen situation).

Credits:
Brand: REG.RU
Production:

Anastasia Kryuchkova – Screenwriter
Artem Alasheev – Motion Design and Montage
Dmitry Artamonov – Art Direction and Producing
Irina Filyakina – Narrator
Date: April 2020

I will be grateful for the evaluation and feedback 😉