小雞上工 Chickpt - Promo video

2D Advertising animation design ILLUSTRATION JP SPACE money motion motion graphics

𓆇 用幽默與無限想像力，激盪出小雞的無限可能！

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小雞上工是台灣專門提供學生尋找打工的大型平台之一，透過本次可愛逗趣又幽默的廣告影片，拉近與年輕族群間的連結，並強化小雞上工的品牌魅力，在短短40秒的時間讓觀者感受驚艷視覺與趣味外，一同從現實進入的奇幻旅程。

Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, we aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. We hope viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey with us.

2022 Bronze A' Design Award | 2022 銅獎 A' Design Award

2022 Vega Digital Awards Canopus – first award | 動畫類組 - 第一名白金獎

2022 Vega Digital Awards Centauri – second award | 最佳動畫/特效組 - 第二名金獎

將品牌中最具獨特魅力的兩位角色擔任本片主角，在神秘巷弄中看見學生族群生活中會遭遇的金錢困難，透過隱喻性的電視機畫面，使兩人感同身受，在小雞神奇的投幣孔劇情轉折下，進入到學生族群無所煩惱的歡樂世界，藉由畫面隱喻小雞上工這個平台可以滿足學生族群對於金錢與生活的煩惱，最後現實世界也因此而改變。

The two charismatic brand character starred in our video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies our platform solves all the financial issues student generation got. In the end, the real world changes as well.

𓆇 ＳＴＹＬＥＦＲＡＭＥ 𓆇