Banners for "Vedantu Learning Days" | Vedantu SuperKids

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Banners for "Vedantu Learning Days"
Vedantu SuperKids

CONTEXT

Vedantu SuperKids is the combined product category consisting of SuperSpeakers (An English Speaking Program), SuperReaders (A Reading Program), & SuperCoders (A Coding Program), targeted to children between grades LKG-8. These are a set of banner that went on Vedantu's website, app, and was a part of WhatsApp/Other Sale Communications about a Sale, titled "Vedantu Learning Days".

OBJECTIVES

1. To showcase the sale event

2. To create a design that was clean, minimal, and had clear messaging.

3. To make a clear to understand, & easy to follow brochure that's still fun & engaging in it's design.

OBSTACLES

1. Copy has no relation to a theme or an idea. Design had to do the messaging.

SOLUTIONS

1. Creating a Design that illustrated an experience that was universal.

2. Showcasing a POV angle instead of the traditional trope of happy kids staring back.

CREATIVE DIRECTION & PROCESS

The use of a secondary colour(Purple) and white as the background gradient gave way for a beautiful palette, where the orange in its rich text and soft background elements was able to contrast the black & yellow of the teacher/tablet. Minimal use of greys in the hands to make sure the eyes stay glued to the text for messaging, followed by the teacher/tablet.