Delicato Family Wines tapped Affinity Creative Group for the launch of Bota Box Breeze, a new low alcohol, low calorie, low carb, 3L boxed wine offering.
Affinity delivered a highly effective design, retaining the valuable Bota Box brand equities, while projecting a different side of the brand. New design elements and use of colors convey the light and refreshing style of this new offering from a familiar and trusted box wine brand. This package design cleverly communicates key functional attributes and benefits without losing the fun factor.
