Jiawei Wu's profile

Esem Underwear - Branding Proposal

Esme is a wellness-centric underwear brand for women. Rich in vitamins, amino acids, and antioxidants, it soothes skin irritation and skin conditions, prevents infection, and protects from harmful radicals. 

The design concept is about harmony is achieved through opposites: flexibility and strength, fullness and void, light and shadow, movement and quietness. Freedom and liberation, discover new possibilities of both body and spirit. The graphic elements are inspired from the dance that is an expression of human’s desires, passions, and inspirations.
 Photo Credits: Angela Roma, Polina Tankilevitch, Cottonbro
Esem Underwear - Branding Proposal
Published:

Esem Underwear - Branding Proposal

Published: