Fast video (TikTok, Reels, Shorts and etc.)
content for REG.RU
Project objective: Establishing primary "cold" contact with a younger audience of the brand. Creating a community of brand ambassadors on the site, and further working more closely with the community through content.
*Examples of videos
The start of the project as an MVP
in the 4th quarter of 2020.
Results:
568% – growth of Organic Reach of video content as a whole
6,7% – conversion rate (CR) from traffic
Behind the scenes:
Examples of using brand style
in the design video:
1st quarter of 2021.
Results:
346% – growth of Organic Reach
(compared to Q4 2020)
1095% – growth of Organic Reach
of video content as a whole
69% – growth DAU (active audience per day)
6,2% – coefficient of audience activity in the video
71,5% – coefficient of retention of viewers'
attention in the video
Awards:
– April 2021
You can watch all the videos in this playlist:
I will be grateful for the evaluation and feedback 😉
