The Soul of Breakfast combines awesome and tasty breakfast recipes and music ideas for the slow moments of the week – the long mornings. The recipes feature a range of Cheeses from Switzerland – Le Gruyère AOP, Appenzeller, Tête de Moine AOP and Emmentaler AOP accompanied with a few other rare specialties.
The Soul of Breakfast has plethora of inspiration for any foodie and breakfast lover who wants to enjoy a soulful breakfast every once in a while. The recipes are on the easy side to prepare so that most people inclined to home cooking can manage them with fair effort.
The creators from Finland, Sweden, Belgium and The Netherlands have provided almost a hundred yummy and stylish breakfast recipes for you to try out.
Muato designed a visual identity for the campaign.
The visual style is a combination of strong typography, simple color palette and superior photography. Influences from the music culture (old gig posters, fan-zines and album covers) can be seen in some materials. Most of this style though, is minimized to match the simplicity of Swiss and Scandinavian aesthetics.
Point of sale actions – The Soul of Breakfast x Le Gruyère AOP
Music video – The Soul of Breakfast
Social media teaser – The Soul of Breakfast
Recipe authors of The Soul of Breakfast
Client: Mikko Ruchti, Cheeses from Switzerland Nordics
Foodies & photographers: Martin Nordin, Systrarna Eisenman, Minna Vauhkonen, Petter Bäcklund, Gilles Draps, Elise Noyez, Meggan Verschoore, Dennis Huwaë, Meri-Tuuli Väntsi.
Concept design + web design: Tomi Puustinen, Muato
Web developement: Halo Advertising Helsinki
