Qatar's №1 digital insurance company. When we’re Together, we’re are Strong.
Over the course of 50 years we've been collecting resources and building entities under our wings — our Power is the Synergy. Mutual Support is the fundamental of our relations with the Customers and within the Group's entities. Creativity and technology are the core in our way towards creating EcoSystem. We sound Still and Calm, yet with compelling Confidence, with No imperative Cliches.
Brand architecture
Having the right branding structure makes sub-brands a powerful marketing tool.
QIC is divided into four areas — car, travel, medical & home.
Each line of business has its own brand claim, which consists of an arrow (call to action), a descriptor and a slogan. The angle of inclination of the circle should be 15 degrees, but in some cases it can be adjusted according to the needs of the advertising layout.
Type of work: Brand positioning, Communication strategy, Visual identity, Motion design, Guidelines
Art direction & design — Dmitriy Kolchanov
Art direction & motion design — Ilya Kapustin
Motion design — Danil Valeev & Dmitriy Maksuta
Copywriter — Oualid Bakkas
