BACKGROUND
Nikko Asset Management appointed us to create hype among Singapore investors around its new product, which opens up access to China's world-leading, rapidly-growing Future Mobility industry.
Nikko Asset Management appointed us to create hype among Singapore investors around its new product, which opens up access to China's world-leading, rapidly-growing Future Mobility industry.
APPROACH
Due to the rapid projected growth of this industry, our communication approach focused on building a sense of urgency and FOMO among investors.
Due to the rapid projected growth of this industry, our communication approach focused on building a sense of urgency and FOMO among investors.
DELIVERABLES
Hero Video
Due to tight timelines and budgets, we put a hero video together from stock footage - which urges investors to hop on, before China's future mobility industry takes off.
Hero Video
Due to tight timelines and budgets, we put a hero video together from stock footage - which urges investors to hop on, before China's future mobility industry takes off.
Digital Ads
Viewers of this video were retargeted with social posts and display banners which built up their sense of urgency with more detailed projections on the rapid growth of this industry.
Brochure
We closed the loop with a product brochure produced in both digital and printed formats.
We closed the loop with a product brochure produced in both digital and printed formats.
