The new, vibrant brandmark represents KluesAI on various levels. It is formed by a fusion of the three shapes square, triangle, and diamond and consists of two distinct elements, the portal, and the transformation. Together they symbolize the limitless interaction between the user and the system.

In use, the mark embodies the epicenter of an area and perceivably influences its surrounding content. This interaction can be intensified by combining it with the Visual System.