When my client contacted me about rewriting this page for Smile Roofing, it was in sad shape. It had very little information, some of which was incorrect! Not only did the page need a complete overhaul, the information needed to be search engine optimized for better Google Analytics performance. Using an SEO research site, I was able to learn what people search for in regard to flat roofs and tailor the content to that. Now, my client can use this page as a landing page in social media and other campaigns to draw in new customers.