Brief: 

Re-design of medicine labels for vitamins, minerals and supplements for Greeniche Healthcare, as per packaging guidelines in USA, and also making it bi-lingual for Canadian market; created an adaptive design system to be used worldwide. 

Worked on multiple sub-brands of Greeniche, also designed packaging for newly launched Eco Fresh Detergent Strips.

Goals:

• Making two sets of designs for vitamins, minerals and supplements that are brand cohesive yet distinguishable amongst themselves. 

• Reduce cost of manufacturing for bilingual labels. 

• Expanding market share of Greeniche products with a modernist design approach which is able to stand out in big box retail stores.

Solution:

The packaging was designed with a minimalistic look prioritising the brand, name of the product and medicine information working in cohesion with the colors and complementary information. Standardised typography, nutritional label, information content, was developed into a graphic system that would work for every product.