BAND & OLUFSEN
PROMOTION CONCEOP DESIGN
BEOSOUND ETERNAL
HANDY BLUTOOTH SPEAKERS
& NO WASTE PACKAGE
Sustainability;
When the sustainability scale is judged through the 'Whole Process Evaluation', even paper, which known to be environmentally friendly, actually records a lower level than vinyl.
Even if recycling is possible, there are more variables than expected when considering the maintenance cost, efficiency of related infrastructure, and environmental pollution problems that occur during the recycling process.
What is the most important thing is not how much materials are recycled, but how much they are not thrown away.
Product Design;
Copper and wood materials that reflect both the sensibility and durability of Bang & Olufsen's design are used.
Due to the interaction through the handle/clip, users can enjoy the high-quality music much more emotionally.
Reflecting Bang & Olufsen's technological power that goes beyond the morphological and functional limits of the speaker, a touch interface was made on the speaker's surface to create a classic yet innovative and intuitive UI to enhance the ease of use.
Package Design;
Exploded view
Logo: Front
Logo: Top
Speaker fixing interaction
'Speaker fixing box': looks fixed on a pedestal
how the clips are fixed
Interaction;
#1
The shape of the package before opening and transformation is as follows.
Before the package is unpacked, user's gaze is located on the upper part, so it provides accurate information such as the the brand of the product, just like the front part.
The string attached to the front of the package is to make it easier for users to hold and move the product when they purchase it, and at the same time to hang the assembled package on the wall.
On the back of the package, there is a hole for the connection of a auxiliary battery and a USB hub.
#2
Open the top back of the box.
Inside the package, there is a speaker, woofer, handle, a package that wraps the USB hub and auxiliary battery, and a box frame that fixes the speaker.
there is a sub-package that stores the USB connector and wire between the box frame.
Users separate the speaker and woofer from the frame.
Then users hold the handle of one of the products while moving and uses it as if holding it.
When used alone while on the move, both the speaker and the woofer do a function of a speaker rather than doing its own thing.
#3
Lift the 'speaker fixing box' from the pedestal and insert the speaker
and woofer into the hole.
To charge the products, take out the terminal from the USB connector / wire storage box, and connect the USB hub to the speaker, and then insert it into the speaker fixing box.
All functions such as volume control, song selection, and a playback function are executed by turning or pressing the front of the speakers.
#4
The assembled package and the composition of the product become a part of the interior.
When a package is placed on a shelf, its shape and operation are similar to an old cassette machine or turntable, which provides an intuitive and innovative user experience based on classic but new technology.
When the package is hung on the wall, its shape and operation are similar to watering a flowerpot or touching coffee in a coffee package.
When it is hung indoors, it has the effect of enriching the interior, and when installed in a space such as a cafe, it can induce spatial harmony with rich music sound.
