Ogilvy Malaysia 2011Panadol Extra - Traffic BluesNew Panadol Extra provides more effective relief for severe headaches compared to regular Panadol. The brief was to highlight this benefit to differentiate it from other variants.Dramatize the effects of hard-hitting pain. The advertising carries the message that despite a pain overload, relief can be found with Panadol Extra.Awards :Cannes 2011Bronze - Outdoor SingleShortlist - Print Single Shortlist - Art DirectionD&AD 2012 Wood Pencil - Art Direction For Poster Advertising London International 2011 Finalist - Print Single Finalist - Art Direction The Austrian Award 2011Finalist - PosterClio 2012Finalist - Print Single Spikes 2011Silver - Print, Art DirectionBronze - Print Single Bronze - Outdoor Single Adfest 2012Bronze - Best Use Of Photography - BronzeBronze - Best Use of Retouching/Image Manipulation - BronzeFinalist - Press Single/Traffic BluesFinalist - Poster Single/Traffic BluesKancil 2011Silver - Art DirectionBronze - Poster Single/Traffic BluesBronze - Poster CampaignBronze - Photography