CONCEPT
Create a corporate brand identity to promote the NICI apprenticeship program specifically for Indigenous Australian. Designed a style guide. The use of two colours identifies media for applicants while another colour to attract business sponsors from elite restaurants participating in the program, as well as other businesses in the culinary industry. The logo is a combination of 2 colours. Design elements with more contemporary colours are used rather than traditional indigenous symbols and colouring. Art directed print ads, website, TV, and promotion cards.
Tag line – Inspiring future chefs.
SOFTWARE
Adobe Photoshop, Adobe Indesign, Adobe Illustrator