TV ad for Home Credit Bank celebrating 20 years of its operations. The bank is famous for its in-store loans: electronics stores mostly, house-goods stores, etc. During the research, we found out that almost every Russian has bought something using a Home Credit Bank loan. The next step was to find a 'human truth' in it, and we did it! Do you remember how your parents were telling you that you don't need anything? Like a toy, or anything? Like, you had enough toys at home, or that you gonna break it or forget about it the next day? So we used that insight in our ad.
Home Credit Bank is an Eastern & Central European bank, which operates also in the US, China, India, and Kazakhstan.
Client: Home Credit Bank
Agency: Friends Moscow
Chief Creative Officer: Denis Eliseev
Creative Director: Dmitry Semenov
Senior Art Director: Alexander Orekhov
Copywriter: Anna Ambartsumyan
Head Of Production: Irina Lavrova
Client Service Director: Ksenia Tychinskaya
Account Director: Evgeniya Egorova
Senior Account Manager: Valeria Lavnichenko
Account Manager: Elizaveta Alekseeva
Production: HYPE
Director: Lado Kvataniya
DOP: Andrey Krauzov
Set Designer: Alexey Yandovskiy
Producer: Mikhail Novitsky
