Balsam Building Services approached us as a start-up with a new market approach, realizing the absence of janitorial, handyman, and superintendent services in one place, for property managers to manage properties efficiently. The business desperately wanted to unify and support professionals to provide adequate services, by supplying in-house contractors
We applied research techniques to determine if the idea was feasible. We recognized that the brand’s competitors were providers of one particular service who were ill-equipped to provide services backed by modern equipment. Determining this as the brand’s unique value proposition, we developed a sustainable brand strategy to kickstart the collaboration.
We customized the framework of the brand to align with the brand’s concept. Through a brand identity prism, we recognized aspects that we could combine to deliver the brand’s story. We identified the brand’s core values, unique value proposition, built the website and developed video content. From concept to launch, we transformed an idea into Balsam Building Services.
