Time to be serious.
In 2021, La France s’engage foudation drops its previous playful identity for a new brand:
reliable, serious, corporate.
The logo symbolizes the rising associations awarded by the foundation, from their local scale (the figurative France) to a country-wide scale (the hexagon).
The territory become more powerfull with vibrant new colours, inspired by the French flag, and slight twists in the layout.
French initiatives, French design, French typeface: as an icing on the cake, we selected the beautiful Plaax 6 from 205TF to accompany this new identity.