Helmut agency reached out regarding the direction and production of two promotional films for Cacharel’s Purple First and Red First fragrances.

Both products incorporate a variety of fruits and plants among their ingredients. We tried to accentuate them through an immersive journey through these fruity and fresh fragrances.

Client : Cacharel

Production : Helmut
Art direction  : Studio River
Animation : Pierrick Selva, Keyvan Nourian