2015 - 2016
Egza is a mid-tier label for construction materials bought in bulk and distributed in small to medium local hardware stores.
Robust, trustworthy, good-value. The smart-choice for independent contractors or individual DYIers. From screws to specialized machines, the go-to brand for the conscious spender.
Egza's business model revolves around the bulk purchase of goods, which are then repackaged into smaller, appropriate quantities for the everyday user who only needs a handful of screws at a time. The brand is established and distributed to small and medium local hardware stores.
For that reason, the main requirements are an actractive branding, as well as cheap and easy-to-use packaging:
- Items purchased in bulk are packaged with generic and segmented boxes, bags and tags with direct printing or custom printed labels
- Specialized items are branded with the egza mark, logotype or both
Above are some examples of the branding put to use, as well as some pages of the identity guidelines for the brand. The naming, branding and packaging solutions were developed by me for Ovarmat.
