Glory of kings
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6 Aniversary Promotion
for Tiktok
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Creativiy Idea
王者榮耀六週年祝福視頻
創意方案
根据需求总结，客户主要想展现英雄的祝福和梗，需求上是一个相对比较散的东西。那么就要开始思考，如何才能让这些比较散的点在影片中展现出来才会比较有趣。于是我觉得还是需要一个相对的主线把这些需求串联起来，让英雄集体做一件事情。
需求方向中提到vlog的形式，于是想着在原来设置的情绪结构的基础上试图融入了MV，vlog，做任务等这几个元素。
云缨获得一个神秘机关盒，并且收到任务要用这个盒子录下各个英雄的画面，组成了一段mv，最后盒子把所有人传送到一片花海，英雄们对玩家说出了祝福。
从一开始创意方向需要承载着一样道具，并由这个道具牵引整个情节，道具从一个机关装置变成了机关录像机，情节上也逐渐往轻松诙谐的方向靠，脚本基本成型。
构思遇到的问题：虽然在脚本上基本兼顾了影片所需要的元素以及客户内容的需求，但整体内容篇幅对于一分半钟片长来说还是有点过满，以至于整体节奏必须要快，即便运用了很多定格、动态漫画的特别处理去取巧，整体节奏仍然略显着急，而内容上也确实难挤出可删减的地方，或许下次如果出现同样情况的话可能需要考虑减少角色数量，因为角色的多少对篇幅起决定作用；又或者需要考虑吸收寻找是否有其他比漫画或定格更讨巧，更加适合的表现形式，从而让影片能达到一个比较更舒适的篇幅和节奏。
Creative plan
According to the summary of the demand, the client mainly wants to show the blessings and stalks of the hero, and the demand is a relatively scattered thing. Then we have to start thinking about how to make these scattered points appear in the film to be more interesting. So I think we still need a relative main line to connect these needs and let the heroes collectively do one thing.
The form of vlog was mentioned in the demand direction, so I tried to incorporate the elements of MV, vlog, and task tasks on the basis of the original emotional structure.
From the very beginning, the creative direction needed to carry the same props, and the props led the entire plot. The props changed from an organ device to an organ video recorder, and the plot gradually became more relaxed and humorous, and the script basically took shape.
角色表演
这次动画的难题之一就是在将近十个英雄的近距离表演上，如何在这当中权衡主题、表演趣味（或记忆点）同时对应每个英雄的性格上，当中有的英雄性格自带趣味的，有的又特别的严肃内敛，给他们设计有意思的表演确实废了不少脑筋。
比如云缨作为片中的主角贯穿整个情节，需要在短时间内通过她的对白交代事情的来龙去脉，同时还要表现她的”话痨“特点，做了很多快节奏的剪辑、J-CUT手法等。
比如爱搞怪的程咬金如何做出有趣又点题的动作，于是设计了手势为666的舞蹈（对应六周年），铠这种比较严肃又帅气的角色运用光影氛围的一面来强化他的性格特点，其他入公孙离、大乔等人气英雄则通过另一种方式表现她们的技能来展现互动等……
Characers perform
One of the difficulties of this animation is the character of a certain theme hero, and which heroes are good helpers in character, and some are particularly introverted. The sky performance designed for them really eliminates nerves. .
For example, as yunying's needs to have the opportunity to express her "talking" characteristics, many fast-paced editing, J-CUT, etc. through her dialogue.
Just like Cheng Yaojin, who loves to be funny, designed a dance with an expression of 666 (corresponding to the sixth anniversary), the armor is more expressive and vivid. Heroes such as Gong SunLi and Da Qiao who perform in another way to interact with heroic skill and so on.
Storyboard Sequence
Concept Sketch Design
Credits
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Client:腾讯游戏-王者荣耀
Planning:凯西西/韩枫
Agency:SeenVision
Creation:SolidStudio
Project Management :小梦 / 维维 / 畅畅
Post-Production Supervisor:Tsuan 陈钻 / 樟脑丸
Director: Eddie K小猪
Assistant Director: Tsuan 陈钻
Art Director: Yuko 尹嘉
Storyboard Artist: Eddie_K 小猪
3D LAYOUT：Komorebi 李有祺
Modeling: 奇绘团队
3D Rigging Artist: 粉墨登场
Styleframes: Yuko 尹嘉 / Tsuan 陈钻 / LeiAlucard 雷鹏/ ILLUSION /
UTSUO 陈映男 / Komorebi 李有祺 /Zixi Iceyy 林子汐
3D Animation:ILLUSION / 陈佳伟
3D Lighting / Rending:ILLUSION / Tsuan 陈钻 / Yuko 尹嘉 / 秦增福 /
3D Animation:ILLUSION / 陈佳伟
3D Lighting / Rending:ILLUSION / Tsuan 陈钻 / Yuko 尹嘉 / 秦增福 /
Zixi Iceyy 林子汐 / Komorebi 李有祺 / 刘宏(SeenVision) / 岑钦（SeenVision）
VFX Artist:KrakWang 王文晖 / 粉墨登场 / ILLUSION
3D Compositor:Tsuan 陈钻
2D Motion:Eddie_K 小猪
Editor:Eddie_K 小猪
TC:Yuko 尹嘉 / Tsuan 陈钻
Online:姜峰
Special Thanks:小力
VFX Artist:KrakWang 王文晖 / 粉墨登场 / ILLUSION
3D Compositor:Tsuan 陈钻
2D Motion:Eddie_K 小猪
Editor:Eddie_K 小猪
TC:Yuko 尹嘉 / Tsuan 陈钻
Online:姜峰
Special Thanks:小力
We're hiring 3D artists/ motion designers.
contact us: solidstudio.tv@gmail.com
THANK YOU!
