Yesica Ochoa's profile

Kilimo Product Design

Product Design for Kilimo
  
KILIMO AGTECH
Kilimo is a water irrigation platform for Commodity Crops and High-Value Crops in Agriculture.

BIG DATA
We automatically collect and analyze all the necessary climate and satellite data to keep our water balance algorithm running 24/7.

DECISION SUPPORT
Our web and mobile application suggests when and how much water to irrigate, based on an irrigation strategy selected by the farmer.
  
Challenge

Designing a product level improvement on defined problems in co creation with both the Product and Delivery teams.
  
Tools

To assess the pain points and gain points in the app, as well as the user's feelings, actions and thoughts, I mapped these factors together with stakeholders by using qualitative research such as empathy maps, interviews and paper research.
  
User Research:

User Testing

For quantitative research, I used Maze in order to spot the eye fixation points as well as the response time from the users being tested.
  

Color Scheme Redefinition
Kilimo Product Design
Published:

Kilimo Product Design

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Creative Fields