Lesson 4 - Persona and customer journey map

In this case we had to make a persona and a costumer journey for a person who will buy an e-bike/own one.

The persona is made in adobe spark with a template I found there. I choose to make my persona a an in his 50th, because I think a man in that age prefer an e-bike because it is easy to ride. He is a lawyer and make a decent amount of money. That is necessary because the Volt bikes are pretty expensive. He think that the environment is important and therefore he use an e-bike to go to work instead of a car.

The customer journey map is made out from how the persona will experience the journey of buying an e-bike. That is why I have the step where the persona wants to try and see the bikes in real life, because I think that middel age people are more likely to want to se what they are buying physically. 

Persona

Customer journey