RE/MAX | Your Perfect Match

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RE/MAX Malta | Awareness, Leads and Recruitment Campaign

Every year, RE/MAX Malta rank first nationwide for customer service, highly trained agents and a trustworthy brand. RE/MAX Malta wanted to go out with a strong brand message while educating audiences about what makes them ‘tick’ as the right agency. They also needed a recruitment campaign to attract the right type of candidates.

Phase 1

With the team at BRND WGN, we targeted homeowners to increase property portfolio and RE/MAX exclusive listings; first- and second-time buyers to encourage new leads; and finally, the letting market, a booming priority for the Maltese market.

Every RE/MAX agent specialises by specific property type, area and budget, so that they can find each and every person’s dream home. To show that the company know property inside out, we created different property 'profiles' to show that RE/MAX will find the property that perfectly matches your taste and lifestyle.

Phase 2

Your ideal match is someone with the perfect mix of qualities that appeal to you. So when the latest surveys confirmed once again RE/MAX Malta’s market leadership, we leveraged those elements that made the company stand out for the second phase of our campaign.

Phase 3

RE/MAX Malta were specifically looking for qualified and motivated agents to join their team. And when you’re looking for a great match, you need to find ‘The One’ for you. So the hunt started on traditional and online media, backed by a playful video – in collaboration with video production company VSQUARED – to promote unique perks such as freedom, tailored training and a great team vibe.