BNF Bank | Home Loan Campaign
Leading Maltese bank BNF positions itself as the bank that cares. Where other banks may put people in boxes depending on which criteria they fit, BNF goes a step further and strives to meet their unique needs and aspirations. In line with these values, the bank wanted to go out with a campaign to promote their home loans.
Together with the team at BRND WGN, this campaign was conceived to promote the product while emphasising that behind choosing a new home there is always a key life milestone, with the promise that "When the time comes for a new home, our home loan will help you get there".
We selected four target groups. As first-time buyers, we targeted young individuals and new couples. As second-time buyers and beyond, we crafted messaging around growing families and downsizing mature couples - from making the first move with a pet to ditching the big family house for a maisonette with a garden. The campaign aired nationwide outdoors, in-branch and online.
Agency: BRND WGN
Creative direction: Philip Sultana
Creative direction: Philip Sultana
Copywriter: Flavia Esposito
Art Director: Shawn Grima
