LessCarGo
more bike time
Throwback to the end of the past year/beginning of 2021, when I've had the chance to create a brand identity and graphics for @PUNKMETHOD's electric bike prototype.
I came up with the name LessCarGo, english-ization of the french "L'Escargot", the snail, and translated the concept to a simple yet effective logo which, as the animal it has been named after, synthesize and represents the soul and nature of this project.
LCG is a Zero-Emission "50cc"(equivalent) bike which, just as a snail, will easily and smoothly climb any surface, from the city's tarmac, to the countryside steep and muddy offroads, and as the name suggests, will make sure you'll go less with your car.
I came up with the name LessCarGo, english-ization of the french "L'Escargot", the snail, and translated the concept to a simple yet effective logo which, as the animal it has been named after, synthesize and represents the soul and nature of this project.
LCG is a Zero-Emission "50cc"(equivalent) bike which, just as a snail, will easily and smoothly climb any surface, from the city's tarmac, to the countryside steep and muddy offroads, and as the name suggests, will make sure you'll go less with your car.
