Overdose

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Overdose

Art Direction, Branding, Packaging

Dose İstanbul is a high-end gym & spa that just opened in September 2021 in one of nicest neighborhoods in İstanbul. Dose aims to provide an environment of transformation to their guests towards being healthy, fit & happy. The name dose stands for 3 hormones: D.O.S.E.: Dopamine - Serotonine – Endorphine. The beautiful café at the first floor of Dose is called Overdose. It has has a modern yet cozy design with natural wood tones and white brick walls.

We were responsible for creating the brand identity, menu and packaging for all the items at Overdose, as well as poster design and uniforms. We had a large list collaterals from lighter to bandana design so that we could express the brand values in a simple but strong way. Through our process we focused on capturing the essence of Overdose by using bold typography and minimal usage of color. We opted for a cool, contemporary and genderless look & feel. The usage of black and white contrast adds a dynamism and elegance to this lively café.

The design of an extensive menu was quite a challenge. We came up with tagline clean eatery as Overdose offers a large variety of fit items and they don’t use any sugar. We designed a 6 pages menu. We had fun adding icons to menu to make it easier for the clients. The delicious juices and other items are really colorful so the monochromic design added a unique and modern touch.