The Problem
Small and medium size companies, better known as PyMes, have trouble getting new customers and making themselves known to more people. As well as expanding their businesses because of the poor sales.
The Project
"Pásele" is a mobile app design to improve PyMes sales and help them to become better known. In this app, the user will go through a series of "stops" in different places (PyMes) to get points which they can later exchange for discounts, free products, etc.
The Process
User Stories
🔹 As a [PyMe] I want to [make my business more known] so that [I can have more sales]
🔹 As a [PyMe] I want to [have more sales] to [make my business profitable]
🔹 As a [PyMe] I want to [have more sales] so that [I can expand my business]
🔹 As a [Pásale user] I want to [know new place] so that [I can get out of the monotony]
🔹 As a [Pásale user] I want to [get a benefit for using the app] so that [I can use the app instead of only look at the internet for options]
🔹 As a [Pásale user] I want to [visit place of my interest] so that [I find it interesting]
Empathy Map
User personas
Wireframes and flow
The idea for this project was a college task in collaboration with Victor Parga and Jesús Gutierrez
